Mosaic Segment: City Prosperity (Group A)

High-status city dwellers living in central locations and pursuing careers with high rewards.

What is an Index?

An index score compares this group’s likelihood of a behaviour or trait against the UK average (100). An index of 130 means this group is 30% more likely than average to exhibit that trait.

Age

26–35 (Index: 139)

Household Income

£100K–£149.9K (Index: 420)

Household Composition

Homesharers + Others (Index: 226)

Children

No children (Index: 174)

Tenure

Rented (Index: 200)

Residency Type

Flat (Index: 265)

Key Features

  • Urban areas
  • High-value flats
  • High income
  • Cosmopolitan lifestyles
  • High-tech homes
  • Uber passengers

Media Channel Effectiveness

TV

Index: 130

130

Internet

Index: 96

96

Email

Index: 97

97

Direct Mail

Index: 85

85

Mobile

Index: 123

123

Location Mapping & Media Plan Budget Allocation

Top Performing Postcode Areas:

  • LS14: 1,204 households
  • NG8: 992 households
  • CF10: 870 households

Media Channel Effectiveness:

Paid Social

Index: 143

Budget Allocation: £6,820

Connected TV

Index: 124

Budget Allocation: £5,240

Programmatic Display

Index: 235

Budget Allocation: £11,220

Radio

Index: 84

Budget Allocation: £0

Print Media

Index: 78

Budget Allocation: £0