| Behavioural persona breakdown | ✔️ | ✔️ | ✔️ |
| Indexed urgency, decision-speed, digital habits | ✔️ | ✔️ | ✔️ |
| Location heatmap (postcode or ZIP-level) | ✔️ | ✔️ | ✔️ |
| Demographic targeting by cluster | ✔️ | ✔️ | ✔️ |
| High-intent geographic zones | ✔️ | ✔️ | ✔️ |
| Media format recommendations by audience fit | ✔️ | ✔️ | ✔️ |
| Channel role in the conversion journey | ✔️ | ✔️ | ✔️ |
| Campaign snapshot summary (goal, audience, geography, media) | ✔️ | ✔️ | ✔️ |
| Strategic context and commercial challenge | — | ✔️ | ✔️ |
| Audience targeting barriers and segmentation logic | — | ✔️ | ✔️ |
| ZIP/postcode clustering using lifestyle overlays | — | ✔️ | ✔️ |
| Audience density and dwell-time opportunity mapping | — | ✔️ | ✔️ |
| Media behaviour breakdown by format | — | ✔️ | ✔️ |
| Funnel alignment: awareness, trust, urgency, action | — | ✔️ | ✔️ |
| Media planning & buying schedule | — | ✔️ | ✔️ |
| Budget allocation by channel with ROI index | — | ✔️ | ✔️ |
| Conversion rate modelling per channel | — | ✔️ | ✔️ |
| Exposure-to-convert metrics | — | ✔️ | ✔️ |
| Daypart strategy by hour | — | ✔️ | ✔️ |
| Engagement styles linked to time-of-day | — | ✔️ | ✔️ |
| Revenue forecast: bookings, profit, ROI | — | ✔️ | ✔️ |
| Attribution model (QR codes, UTM, call tracking) | — | ✔️ | ✔️ |
| Board-level strategy summary | — | ✔️ | ✔️ |
| Editable PDF or stakeholder-ready slide deck | — | ✔️ | ✔️ |
| Customisation by vertical, geography, or media mix | — | ✔️ | ✔️ |
| Optional walkthrough and strategic consultation | — | ✔️ | ✔️ |
| Monthly campaign management | — | — | ✔️ |
| CORE-IQ reports per campaign | — | — | ✔️ |
| Creative production & assets | — | — | ✔️ |
| Daily performance optimisation | — | — | ✔️ |
| Dedicated client director | — | — | ✔️ |
| Access to media + creative leads | — | — | ✔️ |
| Quarterly reviews & roadmap | — | — | ✔️ |