Behavioural persona breakdown | ✔️ | ✔️ | ✔️ |
Indexed urgency, decision-speed, digital habits | ✔️ | ✔️ | ✔️ |
Location heatmap (postcode or ZIP-level) | ✔️ | ✔️ | ✔️ |
Demographic targeting by cluster | ✔️ | ✔️ | ✔️ |
High-intent geographic zones | ✔️ | ✔️ | ✔️ |
Media format recommendations by audience fit | ✔️ | ✔️ | ✔️ |
Channel role in the conversion journey | ✔️ | ✔️ | ✔️ |
Campaign snapshot summary (goal, audience, geography, media) | ✔️ | ✔️ | ✔️ |
Strategic context and commercial challenge | — | ✔️ | ✔️ |
Audience targeting barriers and segmentation logic | — | ✔️ | ✔️ |
ZIP/postcode clustering using lifestyle overlays | — | ✔️ | ✔️ |
Audience density and dwell-time opportunity mapping | — | ✔️ | ✔️ |
Media behaviour breakdown by format | — | ✔️ | ✔️ |
Funnel alignment: awareness, trust, urgency, action | — | ✔️ | ✔️ |
Media planning & buying schedule | — | ✔️ | ✔️ |
Budget allocation by channel with ROI index | — | ✔️ | ✔️ |
Conversion rate modelling per channel | — | ✔️ | ✔️ |
Exposure-to-convert metrics | — | ✔️ | ✔️ |
Daypart strategy by hour | — | ✔️ | ✔️ |
Engagement styles linked to time-of-day | — | ✔️ | ✔️ |
Revenue forecast: bookings, profit, ROI | — | ✔️ | ✔️ |
Attribution model (QR codes, UTM, call tracking) | — | ✔️ | ✔️ |
Board-level strategy summary | — | ✔️ | ✔️ |
Editable PDF or stakeholder-ready slide deck | — | ✔️ | ✔️ |
Customisation by vertical, geography, or media mix | — | ✔️ | ✔️ |
Optional walkthrough and strategic consultation | — | ✔️ | ✔️ |
Monthly campaign management | — | — | ✔️ |
CORE-IQ reports per campaign | — | — | ✔️ |
Creative production & assets | — | — | ✔️ |
Daily performance optimisation | — | — | ✔️ |
Dedicated client director | — | — | ✔️ |
Access to media + creative leads | — | — | ✔️ |
Quarterly reviews & roadmap | — | — | ✔️ |