You’re not lacking budget. You’re lacking clarity. And you're being asked to deliver more than ever—faster, cheaper, and smarter.
Audiences jump between platforms. Brand loyalty is fleeting, attention spans are shorter than ever.
Even the best content gets buried without insight into the who, when, and where of attention.
Users enter at random points and expect immediate value—mapping behaviour matters more than funnels.
Too many channels, too little time. Without data, budget gets scattered and diluted.
From TikTok to Threads, new platforms demand new strategies—but legacy planning can’t keep up.
Marketers are stretched. Manual testing across every channel just isn’t sustainable.
Finance and leadership demand proof of ROI before sign-off. Intuition no longer cuts it.
Reach, impressions, clicks—without clear outcomes, they’re just noise. Outcomes matter more than optics.
Speed of learning is everything. Campaigns can’t afford long feedback loops or wasted flights.
Headcounts are flat but expectations rise. Something’s got to give—and it’s usually performance.
Modern marketing requires data, strategy, and tooling—yet many teams are left flying blind.
Everyone wants ‘fast’—but without structured input, briefs break, outputs drift, and performance drops.
The future belongs to marketers who move with evidence — not assumption.
Explore a Sample ReportFrom confusion to clarity in three sharp steps — ready to action, easy to scale.
Share your audience, objectives, budget, and market context. We’ll strip the fluff and dial into what matters.
We fuse Experian data, media behaviour, and AI-led modelling to build a strategy blueprint you can act on.
A clear, commercial plan ready to deploy — mapped by message, channel, region, and format. No guesswork.
Not a report. Not a guess. A fully loaded intelligence system engineered for modern marketing teams.
Built using 700+ verified behavioural signals — mapped with real-world insight, not assumptions.
Target by postcode. Visualise where your audience clusters — and where to focus first.
See what they watch, scroll, click and skip. Then meet them where they already are.
Spend where performance lives — not where the competition wastes theirs.
Match your message to mindset and moment — with behavioural insight that lands.
Fully briefable. Instantly shareable. Ready for your board, team or agency — same day.
From startup sprints to global rollouts — every plan delivers evidence, not assumptions.
| Feature | Lite | Pro | Partnership |
|---|---|---|---|
| Behavioural persona breakdown | ✔️ | ✔️ | ✔️ |
| Indexed urgency, decision-speed, digital habits | ✔️ | ✔️ | ✔️ |
| Location heatmap (postcode or ZIP-level) | ✔️ | ✔️ | ✔️ |
| Demographic targeting by cluster | ✔️ | ✔️ | ✔️ |
| High-intent geographic zones | ✔️ | ✔️ | ✔️ |
| Media format recommendations by audience fit | ✔️ | ✔️ | ✔️ |
| Channel role in the conversion journey | ✔️ | ✔️ | ✔️ |
| Campaign snapshot summary (goal, audience, geography, media) | ✔️ | ✔️ | ✔️ |
| Strategic context and commercial challenge | — | ✔️ | ✔️ |
| Audience targeting barriers and segmentation logic | — | ✔️ | ✔️ |
| ZIP/postcode clustering using lifestyle overlays | — | ✔️ | ✔️ |
| Audience density and dwell-time opportunity mapping | — | ✔️ | ✔️ |
| Media behaviour breakdown by format | — | ✔️ | ✔️ |
| Funnel alignment: awareness, trust, urgency, action | — | ✔️ | ✔️ |
| Media planning & buying schedule | — | ✔️ | ✔️ |
| Budget allocation by channel with ROI index | — | ✔️ | ✔️ |
| Conversion rate modelling per channel | — | ✔️ | ✔️ |
| Exposure-to-convert metrics | — | ✔️ | ✔️ |
| Daypart strategy by hour | — | ✔️ | ✔️ |
| Engagement styles linked to time-of-day | — | ✔️ | ✔️ |
| Revenue forecast: bookings, profit, ROI | — | ✔️ | ✔️ |
| Attribution model (QR codes, UTM, call tracking) | — | ✔️ | ✔️ |
| Board-level strategy summary | — | ✔️ | ✔️ |
| Editable PDF or stakeholder-ready slide deck | — | ✔️ | ✔️ |
| Customisation by vertical, geography, or media mix | — | ✔️ | ✔️ |
| Optional walkthrough and strategic consultation | — | ✔️ | ✔️ |
| Monthly campaign management | — | — | ✔️ |
| CORE-IQ reports per campaign | — | — | ✔️ |
| Creative production & assets | — | — | ✔️ |
| Daily performance optimisation | — | — | ✔️ |
| Dedicated client director | — | — | ✔️ |
| Access to media + creative leads | — | — | ✔️ |
| Quarterly reviews & roadmap | — | — | ✔️ |
From one-off briefs to always-on strategy — pick the plan that matches your ambition.
Most marketing plans are powered by assumptions:
“Our audience is probably Gen Z.”
“Let’s split the budget across channels and see what sticks.”
“We think our customer lives in X city.”
“We’ll sort targeting once we’ve made the creative.”
This isn’t strategy. It’s expensive guesswork — and it’s costing results.
Campaign Precision, Built from Real Behaviour.
CORE-IQ™ doesn’t guess. It’s powered by 700+ data points, Experian segmentation, location overlays, and purchase intelligence.
You don’t get a template. You get a custom strategy blueprint — brief-ready, built for impact.
Delivered in 5 working days. No waffle. No waiting. Just clarity that converts.
(And why top-performing marketers don’t rely on guesswork in 2025)
This isn’t another research PDF destined to gather dust. CORE-IQ™ is a campaign-ready intelligence system that answers: What do we do next?
TikTok? Meta? OOH? CORE-IQ™ reveals where your audience really is. No spray and pray — just smart budget splits and forecasted impact.
Most national campaigns fail locally. CORE-IQ™ targets by postcode, region, and real-world context — so you hit with precision, not assumption.
Speed kills — and CORE-IQ™ delivers. In just 5 working days, you’ll get campaign-ready clarity while competitors are still in planning mode.
CORE-IQ™ is your campaign’s unfair advantage — built for marketers who demand results, not reports. Whether you're testing, scaling, or optimising, it's time to plan with evidence.
“CORE-IQ™ transformed how we plan media — we now lead with clarity, not assumptions. It’s changed how we pitch, report, and win.”
— Amanda Shore, VP Marketing, DTC Pulse